U.S. Polo Assn.


When U.S. Polo Assn. came to Workarea in 2013 to launch the omnichannel brand’s first ecommerce website, they knew a mobile-first approach was the only way. After the retailer evaluated several platforms, U.S. Polo Assn. selected the Workarea Commerce Platform to help represent their brand online. Like many retailers, mobile is increasingly where the iconic brand’s customers experience, interact and buy the brand. Building the ideal mobile experience U.S. Polo Assn. wanted for their customers could only happen on a flexible, feature-rich, and native responsive commerce platform. Enter Workarea.

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“Regardless of screen size or connectivity, we must provide an optimal experience to customers, and the Workarea platform allows us to achieve this.”

Matt Debnar, VP of E-Commerce at U.S. Polo Assn.

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From the start, U.S. Polo Assn. recognized the need to make the most of responsive design—it’s far easier to maintain and keep up to date versus operating both a desktop and mobile site. Rightfully so, they didn’t want to manage multiple areas of assets for a separate site and QA a second site. To say U.S. Polo Assn. makes the most of mobile would be a gross understatement. With more than 60% of USPoloAssn.com’s traffic coming from mobile, the brand has been taking full advantage of mobile interactions for two years on our platform. U.S. Polo Assn. does more than adopt technology—they embrace it.

Successes in 2016

By creating memorable mobile moments for shoppers, U.S. Polo Assn. saw these successes in 2016: Mobile orders jumped 60%. Mobile conversion rate is up 25%. Lower mobile bounce rates. Longer session duration.

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Letting Customers Lead

Embracing a mobile-first design philosophy, U.S. Polo Assn.’s team uses our simple drag and drop functionality to place content where their shoppers want it on mobile devices. It’s working—mobile conversions are up 25%. U.S. Polo Assn. anticipated the mobile era to impact their customers and bottom line. Taking advantage of native responsive design on our cloud-based platform, the apparel company optimizes images for mobile to ensure customers see high quality product photos on the go. On each page load, their team’s content images automatically adapt to whatever device or screen the customer is on.

Meeting Mobile Customers' Expectations

Regardless of screen size or connectivity, U.S. Polo Assn.’s team is adamant about creating the very best customer experience. Once again reacting to learned customer behavior, recent site adjustments keep the header bar at the top of the page when scrolling on mobile. Revenue from mobile quickly jumped by 14%. Very recently, an additional revenue bump came from making fast user experience improvements on our platform. Category headers on mobile were retained on mobile, resulting in an increase in clicks.

“Thanks to the responsive Workarea platform, we’re freed up to focus on revenue-driving tasks and not burdened by busy work.”

Matt Debnar, VP of E-Commerce at U.S. Polo Assn.

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