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After a year spent looking for the right partner to build and meet the set launch date of its first ecommerce site, Tahari ASL selected Workarea. The legacy brand, which offers women affordable luxury clothing, found a perfect fit in the flexible Workarea Commerce Platform, robust native feature set, and seasoned implementation team.
No time to waste. Ready, set, sell.Tahari ASL needed a responsive site built on time that went beyond the standard online shopping experience. In order to keep the project on track, the Workarea project management team held daily check-ins and one-on-one communication with Tahari ASL’s team. The project’s success relied on solid team chemistry and daily cooperation.
“In all my years overseeing
large-scale projects, I have never seen a project that delivered on the exact date chosen months before.”
Les Schreiber, partner at Tahari ASL
“The inherent flexibility that the Workarea platform gives us is something no other ecommerce platform has right now.”
Judy Reiley, Director of Ecommerce
Creating a clear fashion runway.
A platform developed by retailers, the Workarea base feature set offered all the technology Tahari ASL’s team needed to start selling online. Relying on its roots in retail and long history of working with top fashion brands, Workarea was able to fast track design and user experience initiatives for Tahari ASL. On TahariASL.com, shoppers can see quick views of products within categories, and use the exclusive hearting functionality in Workarea to "favorite" items to purchase at a later time. Presenting trust factors that encourage customer satisfaction, the site offers a live chat feature as well as free shipping and returns call-outs. The immersive product pages feature a unique user interface that guides the shopper through the color and size selection process. All efforts centered on creating an easy-to-shop experience that motivates customers to browse.