Spell & The Gypsy Collective
Omnichannel Growth Innovators
About Spell & The Gypsy Collective
Native Content Management & Workarea Site Planner
The digital team at Spell & The Gypsy Collective prioritizes content as a differentiator and means to connect with their customers. They have created DIYs and lifestyle content, worked with influencers, featured user-generated content and maintain a blog; all to support their content marketing efforts. They saw great value in Workarea Commerce Cloud’s native content management and publishing capabilities.“Being content-driven, our team are regularly updating the website throughout the week as well as major site overhauls for every collection launch. Previously the team were having to manually load content moments before launch, continually watching the clock or waking up in the middle of the night to turn off or load promotions.
Now with Workarea, having the ability to preload campaigns, homepage changes and promotions our team can plan weeks in advance, with robust testing and approval processes. Meaning nothing is missed or overlooked. Greatly improving the workflow for our team has given them space to focus on bigger picture improvements,” added Sami.
Being predominantly a digital brand, we want to deliver a seamless experience to our customers whether they are shopping with us on our website, at our flagship boutique or one of our popup experiences,” said Sami Gilroy, Digital Strategy Manager at Spell & The Gypsy Collective. “By moving to Workarea, we’re able to provide this experience to them in a way that is also more efficient and effective for our team.
Unified Commerce - Point of Sale & Pop-Up Stores
Spell & Gypsy Collective is implementing a modern omnichannel commerce strategy that includes brick and mortar as well as pop-up stores. “One of the biggest challenges we faced with our old solution was the siloed nature of our systems,” said Sami. “Customers were frustrated with the lack of connectedness between our store and online experiences. From the outset, we knew we wanted to find a single platform that could handle all of our retail transactions.”
The Spell & The Gypsy launched its first pop-up store in LA. At that time, they realized they could only support one storefront at any given time on their previous platform. Workarea Commerce Cloud, with its API-first architecture, will act as a commerce foundation for the company, powering all shopping experiences and transactions. Cameron Griffin, Software Developer, and Technical Lead at Spell & Gypsy Collective remarked on the platform’s architecture.
The flexibility of the Workarea platform has enabled us to develop a Point of Sale application that perfectly meets our company requirements. The result is a user experience specifically tailored to our sales process, supported by a dependable real-time integration with our backend systems. We’re looking forward to launching the application later this year.
Team CollaborationSyatt Media, a Workarea Solution Partner, was chosen by Spell & The Gyspy Collective to support the implementation and migration to Workarea Commerce Cloud. They are a rapidly growing eCommerce agency based in Canada. Syatt is a collective of eCommerce veterans that apply best practices from Product Management and Agile to strategically define the ‘what’ as well as the ‘how’ when designing, building, testing and iterating digital experiences. With deep industry and platform expertise, Syatt forms true, transparent partnerships with merchants to define and reach business goals in both the short and long term horizons.
“It has been a complete pleasure engaging with Spell & The Gypsy Collective on this project as their implementation partner,” said Jonathan Garyfalakis, President of Syatt Media. “Not only are they an innovative brand but we were able to partner with deep collaboration to utilize the power and performance of Workarea Commerce Cloud. I feel that this project is a perfect trifecta of each organization's core capabilities.”
Four Platforms Built As One
Workarea Commerce Platform combines commerce, content, search and insights into one unified platform enabling digital commerce businesses to move faster and work smarter.