In 2016, Sanrio, the global lifestyle brand behind such adorable characters as Hello Kitty and Tuxedosam, opted to focus site redesign efforts on building a dynamic site that showcases “supercute” branded content over the standard product push. More fun, less promotion.
Aware of Sanrio’s need to connect with avid fans, Workarea’s implementation team built custom content blocks to highlight a portfolio of its adored characters, a management tool to quickly swap out video, as well as a community-friendly blog entitled “Sweet Happy News” offering curated branded content, news and updates. Beloved characters of the past, present and future are all featured throughout the website and fans will delight in seeing their favorites.
Shopping made simple
Free of competing content, a new “Shop” tab takes visitors directly to Sanrio’s online store where products are presented free of competing content. The shopping experience has also been enhanced through a new customer-driven product review section, simplified yet still secure checkout, and powerful search functionality where visitors can comb the website's content as well as product descriptions. The core flexibility of the Workarea platform enables Sanrio’s small team to effortlessly manage a content-driven experience, while improving a popular destination for their loyal fan base.