Marc Appana



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Marc is WebLinc’s Executive Vice President of Strategy. A veteran in the area of retail technology and digital commerce, he steers our strategy and tactical evolution by applying his time-tested vision and history transforming businesses through innovative go-to-market strategies.

When booming retail companies need direction for their ecommerce business, they consult Marc. He joined us after witnessing WebLinc’s versatile leadership, passionate people, and innovation at work. With Marc onboard he helped navigate us through two acquisitions, was a key leader in our international expansion into Canada and Latin America, and onboarded numerous leading service partners.

Formerly, Marc worked with Fortune 500 companies like Pepsi, P&G, Intel, GM, and Pfizer. Other recognizable brands who have trusted Marc include J. Crew, Cole Haan, Steve Madden, Bed Bath & Beyond, Philosophy, Timberland Group, and Zippo.

Prior to joining WebLinc in 2014, Marc was chief information officer and senior vice president of consulting at boutique ecommerce consulting firm, FitForCommerce. Before that he was a Solutions Engineer at Truition, Senior Technical Project Manager at Thin Data, and Global Product Specialist at DoubleClick.



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