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An industry educator with ten-plus years of online retail experience, Linda is Director of Merchant Strategy for Workarea. Her focus is developing content, resources, training and education for Workarea customers, specializing in ecommerce best practices, merchandising optimization, and growth strategies.
Linda most recently co-founded Edgacent, an ecommerce advisory firm, where she supported online retailers in platform selection, growth strategies, and conversion optimization. Prior to that, she served as the Director of Ecommerce Research at Elastic Path Software.
Author of the upcoming book Ecommerce Illustrated, Linda grew the GetElastic Ecommerce Blog from 200 to more than 20,000 subscribers. The blog saw recognition from the Wall Street Journal as one of 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150. She has consulted for global companies including Google, Symantec, Fandango, Intuit, and Dell.
She holds a BBA in Marketing from Capilano University.