Experience Workarea at IRCE

Workarea is the modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online. A product of 20+ years experience at WebLinc, modern essentials such as commerce, content and insights are built as one platform promising unmatched flexibility, constant product evolution, and empowered merchant teams.


Swing by and say hello.

Let's Talk.


Marc Adelman

Director of Alliances and Partner Channel


Cheryl Amaya

Director of Customer Success


Matt Dunphy

Solutions Engineer


Jennifer Cohen

Director, West Coast


Chris Ferina

VP of Sales, East Coast


Avery Amaya

Chief Revenue Officer


Bill Tarbell

VP of Marketing


Pedro Miranda

Director of Latin America Operations


Tyler Westnedge

Art Director



Escape the Expo Floor for the Dance Floor

Avatopia | June 7, 2017 | 9PM - Midnight

Unwind from the IRCE madness with us and Avalara. Come dance and sip at our party from 9pm-Midnight. We’ll bring the gourmet food and live music, you lose your voice after a colorful night. Entry is not guaranteed, so please RSVP and arrive early.    


Carnivale, Chicago

702 W Fulton St, Chicago, IL 60661


Wind up for IRCE with Workarea at Whirlyball.

Join Workarea for “the world’s only totally mechanized team sport”, Whirlyball. Think unequal parts basketball, lacrosse, and Jai-Alai while jockeying a modified bumper car (WhirlyBug). It gets real pre-IRCE. We’ll meet for a night of bonding and bumper-bashing in Bucktown, a cab ride from all hotels. The 50,000-square-foot space houses a multi-level laser tag arena, 12 bowling lanes, a large dedicated event space and rooftop terrace with a view of the city’s skyline! RSVP Now to Reserve Your Spot!

“What you see on people's faces during WhirlyBall is horrifying and magical. There’s a bizarre joy that comes from scooting at 6mph while tossing a ball against a painted square. Whatever you do, avoid getting wedged in the corner!”

– John Forberger, Communications Manager


Meet, Hear and Chat with our Customers

When our Customers Speak, the Retail Industry Listens!

We know how smart they are, and IRCE organizers think so too. This year we have two brilliant Workarea customers leading educational sessions. On Tuesday, June 6th, here’s who is dropping retail knowledge you can’t afford to miss:

8:45 a.m. - 9:30 a.m.

Mapping Customer Experience to Technology Investment

Christie Porter, E-Commerce Manager

Rachel Roy

The early morning session, co-presented by Puma’s VP of E-Commerce, will educate attendees on how to plan out customer-centric technology requirements, create an investment roadmap, and leverage specific technology tools.

10:55 a.m. - 11:20 a.m.

Optimizing the Ecommerce Selection Process

Mike Nelson, Global Director of E-Commerce and Partnerships

Lonely Planet

From key functionality to essential value-add features, Mike Nelson will explore what you should know and do when selecting your ecommerce platform. You’ll walk away with a framework for rigorous requirements-gathering plus a checklist of best practices and questions to ask your potential ecommerce platform provider.

Meet Our Partners at IRCE

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