Century 21 Department Stores

Century 21 Department Stores

Tailor-Made Commerce Solutions

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How Century 21 Department Stores uses a single admin to own its commerce ecosystem.

Founded in Brooklyn, Century 21 Department Stores has been offering designer merchandise at a fraction of their retail price to its customers since 1961. Originally partnering with the Workarea implementation team in 2010 to launch a flash sale-based site (their first), family-owned C21 has dramatically expanded their ecommerce footprint.

The easy-to-use Workarea platform supports the retailer’s team through one-of-a-kind tools, site scheduling needs, and simplifying site maintenance. Additionally, Responsive Design Blocks can be utilized to change a homepage anytime. Using our industry-leading scheduling tool, Site Planner, C21 sets up sales and seasonal releases far in advance, and schedules the takedown of them to roll into the next category release.

“The modern features have given us a competitive edge and we continue to see that in the extremely positive customer response and growth of our online business.

Sarah Dorsett
VP E-commerce at Century 21 Department Stores

With the incredibly large volume of promotions that C21 offers, legacy platforms and third-party content management tools would complicate and slow down their critical needs to quickly spin up new categories and produce fresh, relevant content. Since amazing prices help to move products out the door, both are necessities. Having to refresh their site far more often than most retailers, C21 relies on the merchandising engine and built-in content management system within Workarea. 

Adding items to categories comes easy thanks to drag-and-drop functionality and search merchandising. Erasing the need for a costly add-on or app, the team at C21 manages their entire site's creative content development, from hi-res product shots and banners to responsive content blocks, on Workarea in one admin. 

Due to a deep online catalog, C21 required a mass attribute tool to quickly alter products, which was built for the retailer. To further enable seamless internal processes, the Workarea Product team helped with the installation of an approval workflow to house permission-based areas in the easy-to-use admin.

On Workarea, the NYC retail icon is able to operate efficiently and fully own its commerce ecosystem.

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