About


For 20+ years, we’ve helped retailers and brands outpace their competition. Our retail roots tell us the common success factor across top retailers is peak team performance. With the right tools, teams reach their zenith and all is possible. Creativity flows, ideas can be tested, and rapid growth happens naturally.

Making the best digital workspace for retail brands comes easy to us because we understand how modern teams function from end to end. When commerce, content and insights are working together, so is your team. Collaboration occurs, efficiency rises, and the output is not only measurable but ever-evolving.



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History

Straight Outta Commerce

Throughout the last two-plus decades, our founders — brothers Darren and Jason Hill — went from starting a catalog-based t-shirt shop to building the strongest ecommerce platform for teams. On it, we support hundreds of teams from top brands and retailers including Sanrio/Hello Kitty, Urban Outfitters, Inc.’s brands Terrain and BHLDN, Lime Crime, U.S. Polo Assn., and Do it Best Corp.

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Leadership

The Team Shaping Commerce

As a founder-led private company, we can not only forecast industry trends, we can quickly react to them.

Our senior team of innovators possess the impressive — and extensive — background to structure an enterprise-level commerce platform. Beyond deep tech talents, their skillset ranges from guiding our strategic path to building homemade conference tables and raising backyard chickens.



Darren Hill

Chief Executive Officer
Darren Hill is the CEO and co-founder at WebLinc. He oversees the company's vision, growth strategy and dedicated culture.

Jason Hill

Chief Technology Officer
Jason Hill is the CTO and co-founder at WebLinc. Since he started WebLinc in 1994, Jason has overseen the technical development of every site built on our proprietary platform.

Marc Appana

Executive Vice President of Strategy
Marc is WebLinc’s Executive Vice President of Strategy. A veteran in the area of retail technology and digital commerce, he steers our strategy and tactical evolution by applying his time-tested vision.

Kylie Hill

Chief Operating Officer
Kylie serves as WebLinc’s Chief Operating Officer. Ensuring our departments mature and exceed the industry’s requirements, she establishes the appropriate framework for how we function and scale.

Avery Amaya

Chief Revenue Officer
Avery is the Chief Revenue Officer at WebLinc. With more than 20 years’ experience building and transforming international product brands, Avery oversees global sales and marketing while developing and expanding relationships with our strategic partners.

Erik Rasmussen

Board Member
Erik is Senior Vice President and Managing Director at Safeguard Scientifics (NYSE:SFE), a Philadelphia-based growth capital provider focused on technology-driven businesses in healthcare, financial services and digital media, from which WebLinc raised Series A funding in 2014.

Steve Friedman

Advisory Board Member
Steve Friedman is an investor and advisor to early-stage companies. His focus is across strategic planning, go-to-market strategy, business development, marketing and executive recruitment.

Bill Tarbell

Vice President of Marketing
Bill Tarbell serves as Vice President of Marketing at WebLinc. From a tall standing desk, he drives the company’s marketing initiatives, helps evolve our product’s value proposition, and communicates our platform’s vision to retailers and partners.

Chris Ferina

Vice President of Sales
As Vice President of Sales, Chris is responsible for new and existing business growth while focusing on both short and long-term revenue goals.

Pedro Miranda

Director of Latin America
Pedro is WebLinc’s Director of Latin America. His role spans all operations, sales and delivery of WebLinc’s two cloud products, Workarea and Orderbot.

James Van Arsdale III

Vice President of Design & Delivery
James is WebLinc’s Vice President of Design & Delivery. His primary focus is helping retailers grow their business by providing industry-leading strategy and design.

Steve Izen

Vice President of Product, Order Management

Steve is Vice President of Product at Orderbot. He leads the product vision and overall strategy for our order management and back-office solutions development.

Marianne Zakhour

Vice President of Operations, Order Management
Marianne serves as Orderbot’s Vice President of Operations.

Marc Adelman

Product Manager
Marc Adelman oversees the Workarea product team (R&D team), fusing ease-of-use and functionality to help us create smarter tools for high growth retailers.

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Culture

Employees aren't resources, they’re people.

We're an extended family of more than 160 project managers, developers, designers, engineers, strategists, and anyone with a passion for shaping the way our industry evolves. Constantly growing we have seven offices across three countries, but we do have to admit our Philadelphia headquarters' "Commerce Campus" is our favorite.

It’s a tight-knit group here with limitless personality and zero reservations to speak up. This disregard for hesitation amongst each other — blended with a built-in attitude of stopping at nothing for great work — pushes us to create the most desirable tool for our customers.

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Careers

We are on the lookout for wise-cracking innovators, firebrands, and pet lovers to join us. It could be in the U.S., South America or Canada. Whatever you're great at doing... Please come do that thing with us.


Visit WebLinc for Careers

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