Workarea Blog

Ideas and Updates from the Team.


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The Workarea team is at Shoptalk 2017 at the Aria Resort & Casino in Las Vegas. After attending last year’s high-energy inaugural event, which attracted more than 3,100 attendees including over 395 CEOs, we had to return. You’ll find us at booth #337 in the Exhibit Hall with the only hand-made booth built with everyone’s favorite childhood toy.

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The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. Online shoppers care about their shopping experience, and they don’t think in terms of channel differentiation. Merchants winning in the digital realm are taking measures to ensure a seamless experience, start to finish.

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The growth of ecommerce has given rise to a growing set of digital customer expectations, both within and across channels. That experience is enabled by a combination of strategy, technology, content and features, all of which require an investment of time and resources. Those resources must work collaboratively, often across functional silos including marketing, merchandising, creative, technology and more, to deliver the best digital experience. To help merchants solve this challenge, we partnered with FitForCommerce to create a new white paper, “Setting Up Your Team for Digital Commerce Success.”

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Today, WebLinc has announced the Workarea Commerce Platform, with a fresh site at www.workarea.com. Workarea is the only digital commerce platform built on a modern tech stack uniting commerce, content and insights.

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When you love something, you name it. And today we’re naming our market-leading platform “Workarea”. We think you’ll love it too. Previously called the WebLinc Commerce Platform, Workarea represents one of our industry’s lesser-known secrets: Drawing from 22+ years of on-the-ground experience, WebLinc has been quietly focused on evolving the most modern commerce platform. Our customers and partners know that it is a fantastic alternative to all of the legacy usual suspects. Now, as we’re getting great recognition from customers, partners and thought leaders in our space, it makes sense to capture what our offering is under a new name and brand.

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Something about Volkswagen’s 1990 marketing tagline, “Fahrvergnügen: It's what makes a car a Volkswagen", has always stuck with me. It could have been that I was eleven years old in 1990 and Fahrvergnügen was a funny sounding word, but I prefer to think that this appreciation was foreshadowing for my future passion for Product Management. Fahrvergnügen is the intangible pleasure one experiences from driving around in a car. I’ve thought of this word often whenever I use a product and I’m left with a general feeling of satisfaction or fulfillment. Consumer goods like an iPhone or a great set of knives are good examples of producing this kind of experience for me.

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