Workarea Blog

Ideas and Updates from the Team.


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One of the newest portions that saw cheers from customers and our Summit planning crew was the inaugural Commerce Awards. The following is a list of the retailers and brands who are setting the pace for the online retail industry through commerce innovations on Workarea.

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Today, the team behind Workarea, the modern SaaS commerce platform, announced that Linda Bustos has joined in a newly created role, Director of Merchant Strategy. Applying her decade-plus experience as an ecommerce educator, she will develop resources, training and education for Workarea customers, as well as the ecommerce industry at large.

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Workarea invites you to an insightful webinar with our friends at FitForCommerce on how a modern ecommerce platform supports the evolving needs of today’s digital commerce teams. Alongside FitForCommerce’s CEO Bernardine Wu and Sr. Consultant Katey Kalvelage, our very own Linda Bustos, the newest addition to the Workarea team and Director of Merchant Strategy, will team up with Mike Nelson, Global Director of Ecommerce at Lonely Planet.

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Knowing which days of the week or even which hours of the day shoppers are likely to visit your online store and make a purchase may help you schedule marketing campaigns, staff up for increases in customer service requests and shipments, or otherwise optimize your ecommerce operation. In this article, we take a look at how the ecommerce metrics stack up on a daily basis.

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Moving your site to a modern ecommerce platform is a sign of progress. Your business is growing quickly, and you've outgrown your current platform. Moving to a modern ecommerce platform is a great move, so use an approach that doesn’t risk your search rankings and SEO equity. Follow the advice in this ecommerce SEO guide to keep your traffic, preserve your search engine rankings, and maximize revenue.

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It was gogogo all week long in Chicago at IRCE, the industry’s largest annual ecommerce show in North America. As we did with a recap of Shoptalk in Vegas, we’re here with multiple perspectives from the Workarea team.

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Internal site search data—that your company probably already has—is pure, first-person customer gold. It can help you develop better landing pages for promotional campaigns, show you new product lines to carry, or even streamline your site. In fact, there are at least five ways internal search data can help you build a better business.

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