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Workarea to Showcase Modern Commerce Platform at IRCE 2017 in Chicago

It’s almost time for Workarea to make its IRCE debut in Chicago at booth 1401. From June 6-9, we’ll be exhibiting at the premier ecommerce marketing and technology event, Internet Retailer Conference & Exhibition (IRCE). It’s one of our favorite annual ecommerce conferences and expos to attend. Counting more than 10,000 people and 600 exhibitors, it’s the perfect place to find out about the latest technology and the future of ecommerce. And this year, it’s the perfect place to experience the new Workarea Commerce Platform.

Some say we’re IRCE veterans at this point, so our team listed out must-attend sessions, hangs and parties, plus where you can meet our growing list of friendly partners in the exhibit hall.

Workarea Customers are Speaking

Two educational sessions at IRCE will be led by talented team members from our customers, Rachel Roy and Lonely Planet. Catch Christie Porter of Rachel Roy on Tuesday morning co-presenting on how to create an investment roadmap and much more, plus a solo Mike Nelson of Lonely Planet sharing what to know and look for when selecting an ecommerce platform.

Do You Even WhirlyBall?

Know about “the world’s only totally mechanized team sport”, WhirlyBall? Think unequal parts basketball, lacrosse, and Jai-Alai while jockeying a modified bumper car (WhirlyBug). Oh, and laser tag may happen after. It gets real pre-IRCE for our team, customers, and friends who join us. You’ll find our action shots on twitter at @Workarea.

Sip and Dance with Us at AvaTopia

Last year, we boogied down at Avalara’s annual IRCE bash, AvaTopia, as a co-sponsor. Some call it the “unofficial IRCE afterparty”. What we have in store for guests this year promises that the night will be spectacular. Join us for an epic evening of live music, hula dancing, delicious food, and exotic entertainment. Entry is not guaranteed, so please RSVP and arrive early. 

Get to Know Our Peers

Every year at IRCE we love to stroll over to our partner’s booths and talk about the commerce innovations they’re showcasing for merchants. You’re in luck because it looks like we have more partners exhibiting than ever before. To help you find them, ask one of us at the Workarea booth (#1401) or jot down their booth numbers: Listrak (1601), Avalara (1017), Diff (479), Kount (1139), PowerReviews (837), Optimizely (1909), and Social Annex (638). Tell ‘em all Workarea sent ya!


If you have advice on what not to miss at IRCE, share it with us at @Workarea. You can also catch our live IRCE coverage there.


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